Through our process, we take the intangible brand qualities and values and translate them into tangible elements through your customers wayfinding experience.
We create wayfinding and branding services that activate and invigorate public spaces. Every decision we make is rooted in a strategic vision to boost economic vitality for the places and communities. We target opportunities for enhancing the customer’s experiences before, during, and after the visit. We then apply tactics that engage these audiences in new and exciting ways to keep them coming back for more.
Working along with the Stanford Carr team, OCG created the brand for Keauhou Place that will feature 388 residential units in a 400-foot high-rise building, along with a mix of 35 townhouse units in a 42-foot mid-rise tower. The brand is heavily influenced by the diversity of the neighborhood, architecture, community and historical reference of the area.
Where Art Becomes Life
Halekauwila, a vibrant community filled with lively art, food and music. The goal was to incorporate this eclectic environment of Kaka'ako into the brand of Halekauwila, a multi-use, affordable living community in the heart of the community.
JUMP SMART MAUI
Where Art Becomes Life
The JUMPSmart Maui project aims at improving integration of variable renewable energy resources, such as solar and wind power, and preparing the electric system for widespread adoption of all-electric vehicles. Collaborating with Maui County and Hitachi, Japan, OCG assisted in the design and brand development of the Jump Smart Showroom at Queen Kaahumanu Center. The showroom incorporates static and motion graphics in demonstrating advanced technology for the control of electric vehicle (EV) charging and ways to help create a more efficient, reliable clean energy grid that can be scaled to the larger grid across Hawaii, as well as other parts of the world.
WALLY YONAMINE & DANIEL INOUYE AIRPORT EXHIBITS
OCG had the honor of creating exhibits to honor great men. Senator Daniel Inouye
and Wally Yonamine were both pioneers in the community with impact felt throughout the world. Daniel K. Inouye fought in World War II as part of the famous 442nd Infantry Regiment. He was a Medal of Honor recipient, a recipient of the Presidential Medal of Freedom, a United States Senator from Hawaii, a member of the Democratic Party, and the President pro tempore of the United States Senate from 2010 until his death in 2012, making him the highest-ranking Asian American politician in U.S. history.
Wally Yonamine - A two-sport star, he played running back on the San Francisco 49ers in their second season (1947), becoming the first football player of Asian ancestry to play professional football. In baseball, Yonamine was the first American to play professional baseball in Japan after World War II. A multi-skilled outfielder, Yonamine played for the Yomiuri Giants and Chunichi Dragons. Wally Yonamine was inducted into the Japanese Baseball Hall of Fame in 1994.