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- COLLATERAL: Brickyard
- Collateral: Alan Wong's
- ENVIRONMENTAL DESIGN: CSUS
- ENVIRONMENTAL DESIGN: Kahana Gateway
- ENVIRONMENTAL DESIGN: UH Paradise Palms
- Environmental Design: NHL All-Star Game
- IDENTITY: Adina
- IDENTITY: Alan Wong's Restaurants
- Identity: Baltimore Ravens
- Identity: CSU Sacramento
- Identity: Las Vegas Outlaws
- Identity: Miami Dolphins
- Identity: NHL All-Star Game
- Identity: NY/NJ Hitmen
- Identity: New Orleans Voodoo
- Identity: New York Jets
- Identity: PICHTR
- Identity: Pint Size Hawaii
- Identity: San Diego State University
- Identity: San Francisco 49ers
- Identity: St. Mary's College
- Identity: Tampa Bay Buccaneers
- Identity: University of Hawaii
- PACKAGING: Adina
- PACKAGING: Hawaiian Host
- Packaging: Big Island Candies
- WEB: Adina
- WEB: CSUS
- WEB: Minami Tamaki
- Web: Alan Wong's
- Web: CSU Sacramento
- Contact
The Alan Wong's Brand
ABOUT THE CLIENT:
The Alan Wong brand is built around a strong foundation that has been established by Chef Alan Wong and his dedication towards his staff, farmers, community and his endless perfection to his craft. Alan Wong has made a name for himself internationally with his marriage of different ethnic cooking styles with the finest island-grown ingredients, creating local dishes with a contemporary twist. The James Beard Award winner for Best Chef - Northwest 1996, Wong was a founding member of the Hawaii Regional Cuisine Chefs. Wong was one of 10 U.S. chefs nominated by the Wedgewood Awards for the title of World Master of Culinary Arts in the same year that Alan Wong's Restaurant was inducted in the Nation's Restaurant News' Hall of Fame. Bon Appetit magazine has recognized Chef Wong among its culinary legends as the 'Master of Hawaii Regional Cuisine', and Alan Wong's Restaurant has been ranked by Gourmet magazine twice as the only Honolulu restaurant rated in the top ten among America's Best Fifty Restaurants.
CHALLENGES:
Alan Wong's wanted to refresh their brand.
SOLUTION:
Our brand strategy was built around the tag line "Taste Hawaii." When experiencing the Alan Wong brand, our goal is to have people see, taste, smell and feel Hawaii. The success and growth of the brand was also due to establishing relationships that will compliment and enhance the Alan Wong brand experience. Ultimately, we stayed out of the kitchen and let the chef do what he does best. "Inspire guest through his culinary excellence."
CREATIVE TEAM:
Kurt Osaki - Marisa Oshiro - Stacey Yokoyama